Press Release

United Nations, Sports for All and Fitness Time Centers Launch #Active4SDGs Health and Wellness Challenge

14 October 2021

Today, the United Nations in Saudi Arabia launches #Active4SDGs campaign in celebration of United Nations day on the 24th October. The UN Day has been celebrated on 24 October since 1948 marking the anniversary of the signing of the UN Charter.

This year, we celebrate UN Day 2021 despite the continued challenges around the world caused by the COVID-19 pandemic, which has been not only a health crisis but has had economic and social impacts. While this global crisis has challenged every government in every country it has also been an opportunity for positive change and transformation.

The UN in Saudi Arabia joins forces with Sports for All and Fitness Time Centers across the Kingdom to recognize the opportunity for change by facilitating a health and wellness campaign #Active4SDGs to advocate for the Sustainable Development Goals through social mobilization of a country wide sport and physical activity through competitive health to motivate behavioral change towards Sustainable Development Goal #3, Health and Well-being.

The aim of the UN Day #ActiveSDGs campaign is to highlight the contribution of sports and physical activity to well-being particularly post the pandemic. It also aims to recognize physical activity and sport’s contribution to the realization of development, and to raise awareness on how simple everyday choices such as physical activity can support the transformation towards sustainability.

“Sport and physical activity are important enablers of sustainable development and Vision 2030 in the Kingdom of Saudi Arabia. Sports and physical activity contribute to the realization of development through promotion of tolerance and respect and the contributions it makes to the empowerment of women and of young people, individuals and communities as well as to health, education and social inclusion objectives.”  – United Nations Resident Coordinator Nathalie Fustier

Together the United Nations, Sports for All and Fitness Time Centers under the umbrella of health and well-being launch #Active4SDGs campaign engaging community to join UN Day challenge and demonstrate how people are powerful and active agents for change, and to meet the goals of the 2030 Agenda for Sustainable Development, it is imperative that organizations engage youth, providing tools and resources that support them in their actions to create behavioral change towards health and well-being.

For more information on the UN Day challenge #Active4SDGs Click Here

UN entities involved in this initiative

United Nations Resident Coordinator Office

Goals we are supporting through this initiative